Particularly recognized in B2C, e-commerce certainly weaves its web BETWEEN companies. Faced with a gradual change in purchasing pathways, any company must adapt its strategy and position itself where its customers are. The B2B sector today represents 2,000 billion euros in exchanges per year in France and a windfall of 4.5 million customers. Until recently, very few B2B strategies focused on selling online. Companies generally have a showcase site that allows them to promote their offer, but very few of them have embarked on digital commerce for their customers. And yet, a powerful means of diversification and differentiation, B2B e-commerce is a major business challenge ...Read more

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