User experience has been a very hot topic these last few years. It is a design process that you will never hear about unless something goes very wrong. But it is something that should be always an important part of building a product. But why does this matter so much to MBA students? User experience, usually referred to as UX is how a person feels when interacting with a digital product such as a website. There are a lot of factors to make a good UX, some are controllable by the developers and designers while others are user preference ...Read more

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