For the first time, well-known brands such as Hugo Boss or Tommy Hilfiger showed their collections at a virtual fashion week. The event in the Metaverse is likely to become relevant in the future, but the first trip to the parallel universe disappoints. Milan, New York, Paris – the big Fashion Weeks are over. But the cycle of fashion knows no pause. Most recently, the biggest sensation was the major event in the Metaverse: A four-day digital fashion week complete with virtual shows, events, panels, and stores. The “MVFW,” or Metaverse Fashion Week, took place for the first time ...Read more
