TikTok has rapidly developed into one of the world’s most popular social media sites, but how exactly should it be used by businesses? TikTok currently has over 1 billion users since it was launched in 2016, and the brand believes that the same 1 billion are active each month.
The exposure is really on the next level. And although the statistics may seem like it’s too late to get in, that’s absolutely not the case and you’re definitely not alone.
Many company owners are really beginning to realize that they might miss this big marketing opportunity since TikTok is so distinct from other social media platforms.
In 2021, it’s fresh enough to go early and develop your brand’s content, as we now have tools like InVideo that make effortless video creation a success. Now is the time and the place to understand why this is. Here’s why in 2021 you should use TikTok for your business marketing.
6 Reasons Why Businesses Should Leverage TikTok for Promotion
1. TikTok Enables Creative Liberties
Most of the material of TikTok is light, funny, and enjoyable. It is genuine people who speak creatively – and often stupidly. Even if you are a professional B2B or SaaS firm offering serious goods or services, TikTok offers some significant advantages to promote your brand.
Social media users are yearning for personal connection and genuineness. Although TikTok certainly has a place for instructional value, it will make it easier for consumers to collaborate with your business as one that is conversational and simple to connect with.
There is, of course, time and space, but I can ensure that your company has a leisure and humor barrier that it has not yet achieved.
2. TikTok Enables Massive Reach
Despite the app being released in 2016, TikTok was downloaded on the App Store and Google Play over 2 billion times.
This puts the site before others like Snapchat, Pinterest, and Twitter who have been online for so long. This is no surprise because in 2021 video content is a king and if anything succeeds at TikTok, it’s video. TikTok is also the perfect location to reach a worldwide audience.
And, contrary to common perception, teens are not the only ones who spend hours browsing the app. What’s it all about? Well, TikTok is a popular site for one.
You may know a teacher, a dentist, or a businessman who’s an avid user. And tapping into a small crowd is a chance to use TikTok for business that you might possibly overlook.
3. TikTok has Become an Influencer Hotspot
One of TikTok’s most attractive features is that anybody can become viral. Nobody with 0 followers and 0 views might upload a video TikTok one night that gets one million views the following morning.
This capacity to offer a huge follow-up for everyone enables TikTok to select from a pool of influencers. In the case where your brand aims at a certain set of individuals in a particular area, you probably have a wonderful person who meets the requirements and already has great success.
Recent statistics indicate that over 86% of marketers have utilized influencer marketing to drive sales or improve brand recognition.
However, scrutinizing influencers on TikTok may be a tough task, and it is uncertain if a particular effect on your product or service is appropriate.
TikTok has developed the TikTok Creator Marketplace, an analysis platform that allows marketers to identify partners with TikTok users. It allows you to access the engagement of influencers, reach, population, views, and much more.
4. Enjoy Greater User-engagement
When it comes to businesses utilizing TikTok brand marketing techniques, the audience engagement rate just cannot be overlooked. The typical TikTok user spends 52 minutes per day on the app and the additional display time means that marketers have enough chance to reach their customers.
This is not surprising because of the wide range of materials on TikTok. Whether you’re a garment brand, a restaurant, or a transport business, there’s room for someone to make their goods and services more visible.
And with the unique distribution algorithms of TikTok, you can make a greater commitment to your films with far less work.
5. TikTok is a Budget-Friendly Marketing Platform
Many businesses are still worried about spending time and money advertising on TikTok, believe that it is too complicated to launch campaigns and monitor data from an app. But maybe TikTok’s most appealing aspect for business is because it can succeed on any big budget.
Moreover, compared to more established platforms, organic access without breaking the wallet remains quite simple for less well-known businesses.
“By becoming more expensive on Facebook, businesses should turn to new social platforms for more cheap development possibilities,” says Katy Lucey, Tinuiti’s Director of Paid Social.
This is why your media mix and pivot to the stock with quicker growth potential, such as TikTok, Snapchat, Pinterest, and others, have to be diversified.
6. TikTok helps you Garner Massive Exposure
Many businesses found success on TikTok not just with its originality and genuineness, but with its unbelievable algorithm and exposure.
TikTok will provide your company with an audience that other platforms do not have and will undoubtedly pay off with continuous effort and useful content by spending time developing your audience and presently.
One of the most essential things for company owners is exposure – the more exposure you have the greater opportunity to retain clients, acquire new ones and develop brand recognition.
TikTok was one of the finest methods to accomplish this in 2021 since you can convey your narrative in a video-oriented manner in the social media material of your business.
In 2021, the TikTok for the Business app was debuted, providing digital marketers with a variety of tools to enhance the reach of their marketing campaigns.
With the platform continuing to acquire greater momentum, companies large and small should experiment, optimize and demonstrate their content with the aim of turning passionate TikTokers into devoted consumers.