The strategy to increase sales with online media needs to be carried out properly so that your business is a big success. When selling online, you cannot meet directly with your consumers, but through the intermediary of a digital media platform.
Then, what are the strategies to increase product sales through online media? Which digital media platform is the most recommended for selling online?
Curious about this strategy? To get the full answer, let’s read directly the following explanation.
- Use the Right Social Media Platform
In this era of digital marketing, it turns out that selling can also be done through social media platforms. You can choose several social media platforms for online sales including Instagram, WhatsApp, Facebook, Twitter, and TikTok.
However, if you sell products for the millennial generation, then you should use Instagram media. According to research, many young people prefer Instagram because it has cool and interesting features.
- Consumer Taste Research
So that your products can be sold in online media, then you must first research consumer tastes. Research on consumer tastes can be seen from what objects are really needed by consumers today. Furthermore, you can also consider the problem of the moment that is currently happening, such as Eid, Christmas, Valentine, and other special times.
For example, ahead of Eid al-Fitr, you can sell clothes for adult Muslim women. Next, all you have to do is create interesting content and keep in touch with your followers in your online media so that your sales will be more successful.
- Create a Mobile and User Friendly Website
Based on research, almost 90% more people access online media via personal cell phones compared to laptops or computers. This is because mobile phones are so practical, not heavy, and easy to carry anywhere. Therefore, try to create a website for online sales that is mobile and user friendly. That way, your website will be easily accessed and recognized by the audience or consumers.
- Regularly Upload Interesting Promotional Content
The next right strategy that you need to do is try to create interesting promotional content and upload it on online media or websites regularly. The promotional content can be in the form of product photos or cool promotional videos. If necessary, include product reviews from consumers or influencers so that your product is better known and gains the trust of many people.
By regularly uploading promotional content, your audience or consumers can recognize that your social media or website is active. In addition, you also need to include your address or contact number in online media so that consumers can contact you quickly.
- Learn SEO Techniques
In selling on online media, you also need to master SEO (Search Engine Optimization) techniques. In this case, you can create product descriptions using SEO techniques. That is, you put some keywords (keywords) in the product description that you write. By applying SEO techniques, the written product description can be directed to a specific target audience, even appearing on page one of Google which has a great chance of getting a lot of benefits.
Well, those are some strategies to increase sales with online media. Come on, try to apply some of these sales strategies so that your business will be more successful and more profitable.
Key to Digital Marketing Success
Digital Marketing is a way of marketing for a brand or product using digital media. Included in Digital Media are: Television, Radio, Internet, Mobile, Social Media and various other digital media, where internet marketing techniques are included in the Digital Marketing category.
What are the advantages of Digital Marketing compared to Conventional Marketing which relies more on offline marketing such as door to door, distribution of marketing kits such as (brochures, leaflets and posters), billboards, print media advertisements such as (newspapers, magazines, etc.) telemarketing by telephone. You could say Digital Marketing uses tools that can streamline your marketing performance, imagine with a website and social media then we can reach marketing to all parts of the world easily, imagine if you use conventional media that makes you overwhelmed and the capital you need is bigger to reach such a big market.
Digital Marketing is now very popular in the world online marketing through websites and social media because this marketing technique has democratic value because it gives our target audience free time to read our promotions. Imagine that we are often given brochures in malls and because we don’t need it, we often throw away the brochure so that there is a waste of resources in conventional marketing types, so with direct door-to-door marketing, sales often offer us at the wrong time, even for telemarketing we often accept credit card offers or products. investment at the wrong time so that we feel disturbed.
We have to be grateful to digital marketing. Imagine if all companies implemented digital marketing methods, then we were given freedom and we were no longer disturbed by product/brand sales, besides that digital marketing has an eco-friendly value because of its paperless nature, imagine if all of us used it. digital marketing method how many trees can we save in this world.
The Key to Digital Marketing Success is Your Promotional Content
Actually, digital marketing and conventional marketing are all marketing methods, both of which require content marketing that is truly in accordance with the target market.