What is a Link and How to Create It?

Even not particularly advanced and active users, all Internet users know the word “link”. It can even be assumed that the term “link” is one of the most frequently used on the World Wide Web.

What is Called a Link?

To begin with, it is useful to recall one of the fundamental concepts of the Internet, which today is somehow undeservedly forgotten and rarely mentioned because, in fact, a link on the network is called a “hyperlink”.


Links are often found in traditional paper documents, but only to get to the linked page, the reader needs to manually turn the pages. On the Internet, it is enough to “click” on a hyperlink so that the page you are looking for instantly opens in the browser.


In simple terms, a hyperlink on the Internet is an active link that allows you to automatically go to the specified part of a text document. For example, if you were to visit the WooCasino website from a third-party source it would be considered a hyperlink. This applies to the majority of websites.

Types of Links

If you are interested in making money on websites or blogs, it is important to familiarize yourself with the types of links and their impact on website promotion in search engines, and how they affect the profitability of a digital business.

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To move through the pages of the site, internal hyperlinks are created, which together form an internal linking. Most often, internal linking looks like a block of links to “similar articles”.


According to the art of SEO (search engine optimization), internal links contribute to the solution of a number of important tasks for search engine promotion and digital business. Previously, internal links were used to increase the link weight of web pages, but today this optimization method is no longer relevant due to changes in search engine algorithms.



Quoting a site or its individual pages, and content on third-party Internet resources is considered the main factor in the quality of a web project.


The acquisition of a large number of external links improves the ranking of the site in search engine results. External links are one of the leading methods of SEO promotion. Even in the conditions of operation of various search engine filters regarding the use of SEO links, without external links, it is still very difficult for a site to reach the TOP 10 of Google. Any link on the site page leading to a third-party resource is external to the cited project.

Broken Links

Broken links are commonly understood as hyperlinks to non-existent or irrelevant web pages. By clicking on the “broken” link, the user gets to the notorious 404 page. To find and remove broken links, webmasters use special programs or turn to SEO services for help.

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Malicious links are links leading to potentially dangerous resources, where various troubles can happen to the user. When trying to go to a site through a malicious link, major search engines block the transition and display a warning about the dangers.