The job of web copywriter has many advantages but you still have to be passionate because it is very demanding. The editor can organize his working time but in return he must not run out of inspiration. Difficult to realize before but writing many articles on various and varied subjects requires a lot of resources. The web copywriter must also know how to master the basics of natural referencing (SEO). Since a very large part of the content written for the web includes an objective of positioning on the search engines.
If you want to be copywriter
If you’ve decided to become a professional web copywriter, you’ve come to the right place. The search for a web editor is often difficult, which is why Redacteur.com supports you and allows you to find clients easily. We start now with this guide.
The qualities of a freelance web copywriter
Writing for the Internet remains an activity in its own right. If we can train, over time, it remains essential to rely on its strengths. To be able to write for the Web, no less than 7 qualities are essential:
· Knowing how to play the pitfalls of the French language.
Faults are inevitable, but do we still need to be able to limit them? Spelling and grammar are the cornerstones of good-to-read writing.
· Have a solid general culture.
Web writing brings up countless subjects. Each writer must be able to build bridges between the different themes.
· The versatility of the missions.
To advance a web copywriter must demonstrate versatility. In the choice of missions but also in the choice of themes.
· No salvation without effective organization.
Usually, the freelance copywriter works alone. This isolation should not prevent him from distinguishing the important from the urgent. A sense of organization and an understanding of priorities constitute an essential quality for its exercise.
· Curiosity is not a bad thing.
For the web editor, curiosity will even be a strength. Being open to unfamiliar subjects, always wanting to know more, the editor’s curiosity is the basis of his success.
· Humility should be the second nature of the web copywriter.
If the editor seeks to deliver the most perfect text possible, he accepts that his work be published under another name.
· Work forces admiration, ambition crowns it.
To progress, the freelancer will have to write, write and write. Only this repetition will allow him to achieve the goals he has set for himself.
Web editor training
It is not necessary to have any particular training to start as a web editor. A self-taught person, passionate about the profession or a particular topic. It can very well embrace the career of a web journalist. However, he will have to improve himself by reading specialized magazines on the subject, by reading newspapers, magazines and books regularly. He will draw expressions, words, figures of speech which will allow him to find his pen.
If he wishes to go through the training box, he can go for short or long studies. By choosing training within continuing training organizations, which can be financed by the Regional Council or the Employment Center for job seekers or employees, it will quickly be operational. If he wants a diploma that opens wide the doors of journalism, he will have to go to initial training three to four years after the BAC.
BAC + 3: He has the choice between two professional licenses: ATC ‘”reference & Web Writer” Human and social sciences communication activities and techniques specialty journalism and digital media
BAC + 5: A host of professional masters in communication, publishing or multimedia is available as well as an expert training in engineering and management of digital communication.
Five years after the BAC, he will be able to follow the training in business school (accessible by competitive examination after a preparatory class, three years of license or post-bac), in institute of political studies or in school of journalism and communication. You can find all the training to become a web editor on the government site.
Developments in the profession of web editor
The web writing, such as the Internet more generally, is called to become. Until then, writing for the web had been almost exclusively about producing content. It was necessary to meet the rules of referencing, while meeting the expectations of Internet users.
Now a days
Now, writing for the web is part of a global approach. For brands and sites, the time has come for Web 2.0 and the multi-channel format. Writing must comply with these new constraints (see how to create relevant content). Link between the different media (paper, smartphone, PC, tablets, etc.), writing must and must represent a universe. The era of Branding Content or even Inbound Marketing is developing. It is no longer a question of meeting readers’ expectations but of anticipating them.
There are many companies that provide you with the online copywriting course. If someone wants to be a copywriter or wants to learn copy editing, it can help him. We provide you with the best unique techniques and content.