Patanjali Ayurved is a Haridwar-based Indian fast-moving consumer goods (FMCG) firm. Baba Ramdev and Acharya Balkrishna created it in 2006. Its registered office is in Delhi, while its production operations and headquarters are in Haridwar’s industrial district. Cosmetics, ayurvedic medication, and food products are all manufactured by the firm.
An overview of Patanjali business in India
Baba Ramdev promotes the Patanjali Ayurveda brand. Its popularity has skyrocketed, and it has become a household name in India just a few years after its launch. It is backed by hundreds of Patanjali franchise stores in both rural and urban regions across the nation. It is trying to expand its network of franchisees, dealers, and distributors.
Patanjali is the most well-known Swadeshi FMCG company. Patanjali’s plan of action contains a great deal of useful information. Baba Ramdev devised an unexpected strategy for marketing ayurvedic products.
Why is Patanjali’s business preferred by many?
One of the reasons for Patanjali’s strong presence in the Indian market is its moderate pricing. The purpose behind Patanjali, according to Baba Ramdev, is Upkar, not Vyapar. Patanjali strives to provide high-quality products at reasonable prices.
Patanjali’s progression method is enticing with the “Make in India” push to attract more customers’ attention. Baba Ramdev’s major goal is to displace multinational corporations. They advertise their goods by claiming that they are made entirely of natural pith and do not include any harmful synthetic chemicals. The Swadeshi factor has proven to be a successful marketing approach.
Patanjali franchise schemes
In just a few years, Patanjali has grown to be a household name in India, with hundreds of Patanjali franchise stores in both rural and urban regions. Patanjali Ayurveda is aiming to expand its network of franchisees, dealers, and distributors. We’ll look at how to launch a Patanjali franchise in India in this post. A candidate can join the Patanjali family and profit from its services through one of three Patanjali Franchise Schemes.
- Gramodhyog Nyas
- Patanjali Mega Store
- Arogya Kendra & Patanjali Chikitsalaya
Can I establish a Patanjali franchise?
If one meets all of the qualifying requirements for a Patanjali franchise, one may fill out the application form online or write down Patanjali’s office address for future reference.
Patanjali Corporate Office Address
- Patanjali Food and Herbal Park, Vill- Padartha, Laksar Road, Haridwar, Uttarakhand- 247663
Registered Office Address
- D-26 Pushpanjali Bijwasan Enclave, New Delhi 110061
To conclude anyone may open a Patanjali franchise in India by following the aforementioned instructions. In order to grow small businesses in the country, one can easily opt for having a Patanjali franchise as it comes with varied opportunities and growth. Because as it’s known that Ayurveda is an ancient Indian healing system that has become a significant selling factor in Patanjali’s growth factor so one can easily set up its small business. Especially in southern India and in particular in the small business ideas in Kerala, as it has a one-of-a-kind medical system that is followed religiously.