Swiss-made watches and timepieces are known for their exquisite craftsmanship, distinct aesthetic detailing, and overall high quality. After all, the histories of watchmaking and the Swiss are practically intertwined. Several Swiss watch houses have been making watches and timepieces by hand for centuries. Hence one can never go wrong with picking a Swiss-made watch or timepiece. They can be the perfect accessory to sharpen an outfit or add a little something special to your ensemble, much like the Hublot timepiece pictured above. However, while it is impossible to go wrong with a luxury brand like Hublot, not everyone can afford a Swiss-made watch or timepiece from there. Below are some up-and-coming Swiss-made watch brands for the more conservative consumers and watch enthusiasts!
A watch or timepiece from Alsta could probably look very familiar to watch enthusiasts and even those who can’t put a name or brand to the watch or timepiece they’re seeing. That is because an Alsta watch was heavily featured in Steven Spielberg’s shark thriller classic “Jaws” in 1975. However, almost 50 years later, Alsta is a much smaller brand than before, as they were one of the watch brands taken down by the watch quartz crisis (not including the Seiko 5) of the 1970s and 1980s. The brand was revived in 2014, and of course, the Nautoscaph Superautomatic (a.k.a. the Jaws watch) was released for its “first” launch. Since their revival, they’ve continued to produce watches and timepieces with retro-inspired designs based on their illustrious archive.
Watch customization has proven to be popular in the past several years, leading to the rise of the watch modification community. But unfortunately, almost all watch customization and watch modification aficionados have to play with are mostly cheap assembly line-quality watches. So, where are the customizable Swiss-made watches, you may ask? Bruggler has the answer, and it’s a good one. Rather than in China, Brüggler watches and timepieces are made in Switzerland for a start. Of course, that makes them more expensive than expected for those who want a baseline watch to start customizing with, but everyone knows that Swiss-made watches and timepieces have a certain level of craftsmanship.
Additionally, one of the more unique things you can do online is to go and play with the Brüggler watch creator on their website. Begin with the sports chronograph of choice and pick from a plethora of choices! You’re bound to have a watch or timepiece that will be a unique horological marvel that no one else has. And there’s no denying that it’ll be an excellent investment and an opportunity for you to showcase your style.
Despite starting in 1889, Doxa was also another watch brand that went under during the quartz crisis. It was a brand specializing in diving watches whose timepieces were considered one of the best in tool timepieces as well – before the battery-powered or quartz-powered watches and timepieces took over. Doxa has only started to make waves again in the watch industry in the past decade, but the brand still has a devoted following of watch collectors and enthusiasts.
However, the watch brand has found its footing again by showcasing its funky retro diving watches, inspired by the 1960s and the golden era of undersea exploration. That means big, bright, lozenge-shaped cases with the unmistakable look of old scuba gear. The signature color of Doxa is their distinct orange, but now each watch or timepiece can come in yellow or aquamarine, alongside a few more subtle color swaps. The Sub 300T is a classic. Getting a Doxa means getting professional-standard diving watches in a charming retro package that hits well above their price tags.
Luther Abrams is quite a jack of all trades type of guy. He loves exploring new things and cultivating his knowledge every now and then. Today, he grows more and more interested in jewelry and watches and even writes about such things in his free time.